Revisiting vaccination conversations with residents & families
By Michaun Shetler | January 17, 2025 | All members
Respiratory illnesses including influenza, COVID-19, and respiratory syncytial virus (RSV) have been increasing rapidly over the last few weeks, coinciding with various holiday gatherings. This increase is both nationally and in Minnesota. It’s not too late to promote vaccinations.
As we step into a new year, long-term care providers are presented with an important opportunity to revisit crucial health conversations with residents and their families—especially regarding vaccination against respiratory viruses like the flu, COVID-19, and RSV, which are on the rise. Vaccination remains one of the most effective ways to protect vulnerable populations from severe illness and hospitalizations from these viruses should they get infected, and the start of the year is a great time to refresh these discussions.
Why revisit the conversation?
The new year often brings with it new resolutions and renewed attention to health. As we continue to navigate the challenges of respiratory viruses, it's important to ensure that residents and their families have the latest, most accurate information about vaccines, especially as we see an uptick in these respiratory viruses as is typical in January and February of each year. While many individuals may have already received their vaccines in previous years, ongoing conversations help reinforce the importance of staying up to date with current recommendations and boosters.
Tailoring conversations to address concerns
Revisiting vaccination conversations is not just about reminding residents and families of the need for protection. It's also about addressing any lingering concerns. Some individuals may still have questions or uncertainties about vaccine safety or efficacy. Use the opportunity to listen actively, ask open-ended questions, and provide clear, evidence-based information that reassures them. Empathy and understanding are key. Recognize that vaccine hesitancy may stem from a variety of sources and approach each conversation with patience. Refer to American Health Care Association/National Center for Assisted Living (AHCA/NCAL)
previous blog post on motivational interviewing for more information on how to engage in these conversations.
Combating misinformation with facts
In today’s environment, misinformation can spread quickly, especially regarding health topics like vaccines. It’s important for nursing facility providers to equip themselves with the right tools to dispel myths and offer factual information. Countering misinformation with credible resources helps to build trust and confidence in the vaccine. Make sure residents and families know where to find trusted sources and provide them with materials that clearly explain the benefits and safety of vaccination. Refer to AHCA/NCAL
previous blog post on addressing misinformation for more advice.
Making it easy to act
For many families, making healthcare decisions for their loved ones can be overwhelming. As you revisit vaccination conversations, make it easy for them to act. Offer practical solutions like scheduling vaccine appointments, providing vaccination information packets, or hosting informational sessions with healthcare providers. Offering multiple avenues for families to access information ensures they feel supported in making the best decisions for their loved one’s health.
Ongoing support and follow-up
Sometimes, a single conversation isn’t enough to overcome vaccine hesitancy. Follow-up is essential. Continue to offer resources, check in with families, and provide updates on any new developments related to vaccine availability or recommendations. Ongoing support fosters trust and helps ensure that residents and their families feel comfortable and confident in making their decisions.
A fresh start for health in 2025
The start of the new year is the perfect time to reaffirm the importance of vaccinations in maintaining the health and safety of your residents. By approaching these conversations with compassion, understanding, and the right resources, you can help ensure that everyone is equipped to make informed decisions. Together, let's make 2025 a year of health, safety, and protection for all.
For more information, visit the
#GetVaccinated website and explore the
Risk Less, Do More campaign, which provides tools and resources to help address misinformation and promote vaccine acceptance.
Michaun Shetler | Vice President of Regulatory Affairs |
mshetler@careproviders.org | 952-851-2484